Designs to Color by Betty Schaffner
Reviews / March 20, 2018

Title: Designs to Color Author: Betty Schaffner Publisher: Tallfellow Press Release Date: February 17, 2016 Pages: 23 Description In 1959, Betty Schaffner knew she was on to something when she heaped single page drawings of her designs in a box to sell for 25 cents each at her local Community Art Bazaar and sold out in less than an hour. Mother of four – Betty would doodle when on the phone and her children would take the doodles away and color them. Soon neighborhood kids were asking for the doodles. Inspired, Betty colored in kid’s white tennis shoes, the front door of the house, the fence, the shed, garbage cans, the fridge , and even a car! She put her designs in a book, loaded up her car, and drove them around to bookstores in eastern Texas. Then, publisher Price Stern Sloan joined the fun with a first printing of 500 copies, which sold out quickly. The six-volume series went on to run from 1965 to 1987, selling over a million copies. Price Stern Sloan published what was probably the first coloring book for adults as well as kids. Designs to Color was created by Betty Schaffner who believed that…