The Perennials

The Perennials by Mauro F Gullen

288 Pages

Publisher: St. Martin’s Press

Release Date: August 22, 2023

Nonfiction (Adult), Business, Leadership, Finance, Self-Help, Political, Sociological

The author discusses how the world we know is changing whether we want it to change or not. In the past, we lived in a sequential model where we grew up, got a job, got married, moved into a house, started a family, then retired. He shows us how different generations have value and bring different perspectives to life. He uses an example of BMW. The energy of the younger employees differs from the experience of the older workers but together they make it work.

Now we are seeing lower birth rates and eight to ten generations alive today. Many families are generational households. Companies are changing their marketing to find new customers than they had in the past. Now people do not work one job as a career. They are going back to school to learn other fields and changing careers. Many colleges and universities are advertising programs for people over fifty since people are reinventing themselves at older ages. The problem that has been brought to light is the lack of literacy and financial knowledge. Many people struggle with common interest or reading. These are issues that must be addressed if we are going to compete on the global markets.

The author presents the information in an easy-to-understand format. The information he provided is thought provoking. I can see that we really are in a post generational society. If you like sociology or generational issues, you should read this book.